In order to be able to sell your solution in the true sense, you have to do to stop selling the solution is not suitable for.

If you are committed to sell solutions, that is bound to appear, if it never appeared, then you are not in the sales solution, but only in the products and services sold to listen to those who sell you

Solutions needed by each customer is different, do you think this is the difficulties of selling solutions? There is a tough off-season sales before sales solution from the heart to listen to customer needs, you may find that your solution does not meet their demand

How to deal with the new situation found? Able to understand the customer's needs have yet to be met, this is actually a very valuable information, then how to proceed to the next step [printing company?

Sadly, in this case, most people are quick success, did not do the long-term considerations. The sales staff does not recognize its solutions can not meet customer needs, these needs tough to move his program, and the use of sales techniques to make their products and looks precisely in order to solve a problem have come into being, the task of selling temporarily successful, but the operating system behind this sales process, sales and technical means, as well as customers are failure

It is surprising that this in order to short-not to consider the long-term trauma frequent. How to create an incentive program to promote sales staff to find the products and services you provide to meet the demand? If this is your sales target your sales team must be able to withstand your solution can not meet the needs of customers. The purpose is not to sell products, but to discover your existing products and services to meet the needs of

When customers still meet demand, the sales team should be how to take advantage of this valuable information? The first thing to do is in the sales cycle, build trust, to focus on the solution itself, even if this applies to the customer's solution does not contain your products and services. When learned that some other company's products and services to meet the needs of your customers, then a reference to the recommendations can be established between the parties of their trust. Not forced to sell the product does not meet the needs out to establish a good image in the minds of customers and gain trust also lay a good foundation for future cooperation; you recommend to customers the company has therefore to be trusted, and when you products meet the customers' needs, they will be more willing to mention

This sounds like some altruism, but trade-offs more painful. Too many ways and means have failed, good integration between customer needs and solutions